NCTV
Client
Agency
Role
Year
Ministry of security and justice
Dutch Courage Media
Brand strategy, concept development, creative development
2019
“What are our KPI’s?”, I asked. “To get as little bombs go off in the Netherlands as we can.” Arguably the collest KPI thinkable for a creative mind.
This was produced under a strict NDA. But I helped develop counter measures in society via online culture to fight off both far right extremism and Muslim extremism. One of the most rewarding projects I ever worked on, for the National Centre for Counter Terrorism and Security.