Fractie van aandacht
Client
Agency
Role
Year
myndr
Dutch Courage Media
Concept, copy & production
2020
Myndr, the startup focussed on helping you regain your attention, wanted to take a societal stand against smartphone addiction. I developed a campaign that reached 51 media titles, garnering 1.4 million euros of media attention, and steered the national conversation into phone addictions and what to do with it, leading to extended investor’s commitment and more brand partnerships