Fractie van aandacht

51 international mediatitles, 1.4m euros of media value created – on a shoe string budget. All by taking a stand against distractions.

51 international mediatitles, 1.4m euros of media value created – on a shoe string budget. All by taking a stand against distractions.

51 international mediatitles, 1.4m euros of media value created – on a shoe string budget. All by taking a stand against distractions.

Client

Agency

Role

Year

myndr

Dutch Courage Media

Concept, copy & production

2020

Myndr, the startup focussed on helping you regain your attention, wanted to take a societal stand against smartphone addiction. I developed a campaign that reached 51 media titles, garnering 1.4 million euros of media attention, and steered the national conversation into phone addictions and what to do with it, leading to extended investor’s commitment and more brand partnerships

Let's write.

©? No, use anything as long as you make it better — SJV

Let's write.

©? No, use anything as long as you make it better — SJV

Let's write.

©? No, use anything as long as you make it better — SJV